The Rich History of Manufacturing and Machining in Milwaukee

We all know that Milwaukee Wisconsin has a long and storied history of manufacturing and machining. Many major industries settled in Milwaukee and built their foundries and companies into giants many years ago, and we still feel the impact today.

Milwaukee is currently home to 6 Fortune 1000 manufacturers, so there is a strong presence in the world of manufacturing.  In fact, Milwaukee ranks second of major metropolitan cities with the highest percentage of workforce in manufacturing.  The city definitely has a strong reputation in the world of precision manufacturing.

Years ago, Milwaukee factories had a big hand in the production of some major every day items, like beer (of course), saddles, motors for tractors, and much much more. Companies like Harley Davidson, Rockwell Automation, Allis-Chalmers, Briggs & Stratton, and Pabst are true giants and certainly helped put Milwaukee on the map.

Today, companies like Rockwell Automation and Harley Davidson continue to call Milwaukee home, and keep it front and center in the world of big business.

While many big businesses do call Milwaukee home, there are many medium to small sized businesses that do a lot behind the scenes.

Years ago, Milwaukee was a major hub for industries like Tool & Die, mold making, and machine shops.  Now, the number of Milwaukee machine shops has certainly dropped, but many still remain and Milwaukee is a pretty factor in those types of industry to this day.

Another great Milwaukee factory in action:

One of the reasons there has been a decline in machine shops, tool & dies shops, mold making companies is because many of the bigger companies that drive these types of business have chosen to take their business to other countries.  Countries like China and Mexico offer much cheaper labor, which has unfortunately resulted in many of these American businesses closing their doors.

In the 1980’s and 1990’s it was thought that having a skilled trade such as tool & die, mold making, or machining would have resulted a job security for the foreseeable future, it is now far from the truth.  Technology has changed, and greater focus is now being put on less manpower and more automation, which obviously puts a damper on the number of jobs available.

Ultimately, Milwaukee has a rich history in regards to the manufacturing industry and that is still the case and will not change any time soon.  Yes, jobs are being lost to automation, and jobs are still going to other countries with cheaper labor, but the demand for local/American-made products will always be there, and Milwaukee will be at the forefront of all major American cities.

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Tips For Marketing Your Business in Milwaukee Wisconsin

Milwaukee is a big city with a lot of local businesses. Whether it is a local or a tourist, people have many companies to choose from, and getting your business the exposure it needs to flourish can be a tough gig! In this post, we will share a few tips that you can implement to help you market your business in Milwaukee and get in front of the people searching for the products and services you offer.

Marketing your business can mean many different things.  The first thing you need to do is think about how you want to go about bringing exposure to your business.

Traditional methods could include things like newspaper, radio, tv, billboard, magazines and others.

While these methods can certainly be effective, they are pretty old school, can cost a lot of money to run, and might not target the right eye balls.

Modern methods of advertising your business to the world include things like social media, video, search engine optimization (SEO), Pay-Per-Click (PPC), e mail, and others, but these are the big ones.

These forms of marketing are generally referred to as internet/online marketing and are a great way to get your business in front of the right types of people because they allow you to identify your target market with your campaigns, and market directly to them.

Here is a great video that talks about identifying your target market:

Once you have determined who your target audience is, you can then decide which method of marketing will get your business in front of the most eye balls at the best price.

For example, if you decided that search engine optimization was the best long term strategy that will bring you the most success, a good plan to locate a company that can help would be to conduct a simple Google search using something like Milwaukee SEO company, or something along those lines.  Don’t bother using a company that is not front and center on those searches, because if they are ranking there they obviously can help you do the same for your niche.

With social media, ppc, or other types of marketing it can be a little more difficult to find a reputable/quality company to help you because unlike SEO, you cannot do a search and see who is good at their jobs.

In these cases, it is best to be patient and do some research.  Check with the BBB and your local Chamber to see who is in there, because chances are good if a company is willing to put themselves out there in those groups they will provide a quality service.

Closing Thoughts

Getting your business noticed in Milwaukee can be the difference between success and failure.  Identify who your target market is then choose the best path of delivery.

Take the time to vet the companies vying for your business.  Once you feel comfortable with a company, get your campaign off the ground as soon as possible.  Some of these strategies will take time to yield results, so the sooner you get rolling the sooner paying customers are contacting you!

It’s a jungle out there.  We hope this helped get you on the right path and wish you all the best with your marketing efforts in the future!

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